Lifestyle
The Tinkerer
Not a personality test
Find the venture that fits you, not the founder you’re supposed to be.
Founder Typology maps how you create value, what you bring and how big you want to go, then matches you to one of 20 founder types. When your life changes, your type can change with it.
Free · 15 minutes · Just your name and email
High Growth
The Platform Builder
Steady Growth
The Merchant
Moonshot
The Legacy Builder
Who it’s for
Built for anyone thinking about building something
Students and graduates
Working out what comes next
Parents
Building something around family life
Professionals
With a side hustle or a plan B in mind
Founders
With an idea to test before going all in
Business owners
Deciding whether, and how, to grow
Why it’s different
Most tests measure your personality. We measure your path.
Most founder tests
What it measures
Personality traits, like persistence or problem-solving
What counts as success
One kind: building a big, fast-growth company
Over time
A fixed label you keep for life
What you leave with
A profile
Founder Typology
What it measures
Your situation: how you create value, how you run things, what you bring, where you are and how big you want to go
What counts as success
Four kinds, from lifestyle to moonshot. You choose.
Over time
Your type moves when your life, resources or goals change
What you leave with
Your type today, and a personal roadmap when you’re ready to go further
Success is plural
Lifestyle, steady growth, high growth or moonshot. There’s no wrong answer.
Most assessments assume everyone wants the same thing. Founder Typology asks what success means to you, then builds your result around it.
Lifestyle
A business that funds the life you want, on your terms.
Steady Growth
A solid company that grows year on year, and stays in your control.
High Growth
Scale fast with investment and a growing team.
Moonshot
Go after a big idea that could reshape a market.
What you get
Start free. Go further when you’re ready.
Your type and a short report
Fifteen minutes of real-life scenarios. You get your founder type, one of 20, and a short report on what it means for you, sent to your inbox.
Start freeYour full report and roadmap
When you’re ready to act, we build a deeper report around you and your plans. Choose your path:
See what’s in the full report →The method
Five layers. Twenty types.
You answer short scenarios. Your answers feed five layers: how you create value, how you run things, how big you want to go, what you bring and where you are now. Together they place you in one of 20 founder types.
See the method and all 20 types
Innovator
The Visionary
Builder
The Producer
Trader
The Dealmaker
Craftsperson
The Specialist
Orchestrator
The Connector
For programmes
Running an accelerator, university or corporate programme?
We run facilitated Founder Typology sessions for cohorts, with a map of your group’s types and ambitions.
Who’s behind it
Built by a venture builder, not a psychologist
Created by Mais Jauhary.
Innovation consultant since 2019
Certified ExO Consultant and ExO Sprint Coach
Startup mentor and judge for over a decade
FAQ
Good questions
Is this a personality test?
No. Personality tests describe who you are. Founder Typology looks at how you would build: how you create value, how you run things, what you bring, where you are now and how big you want to go.
Will my type change?
It can, and that’s the point. If your resources, stage or ambitions change, take it again and your type may change with them.
Do I need a business idea?
No. Your free type doesn’t need one. If you choose to go further, we can help you find an idea that fits your type, or test the one you already have.
How long does it take?
About 15 minutes. You only need your name and email to get your results.
Is it free?
Your type and short report are free. The full report with a personal roadmap is $49 per person.
What happens to my answers?
Your answers are used only to work out your type and prepare your results. We never sell your data, and you can ask us to delete it at any time through our contact page. Read our privacy policy.
15 minutes. Your type. Your path.
Free · 15 minutes · Just your name and email