How it works

Five layers. Twenty types. One clear picture.

Founder Typology isn’t a personality test. It looks at how you would build: your style, your situation and the kind of success you want. Here’s the whole journey at a glance.

Step 1

Real-life scenarios

About 15 minutes of short situations. No right or wrong answers.

Step 2

Five layers

Your answers build a picture of your style and your situation.

Illustration of a founder type
Step 3 · Free

Your type

One of 20 founder types, with a short report on what it means for you.

Step 4 · When you’re ready

Your roadmap

A full report built around you, with a personal roadmap to start.

The method

Five layers, one picture of how you’d build

The white layers describe your style. The gold layers describe your situation, and those move as your life does. Choose a layer to explore it.

01Your style

Value Mode

How do you create worth?

The way you naturally create value: inventing something new, building and running it, trading, perfecting a craft, or bringing people and resources together.

Types in this layer
InnovatorBuilderTraderCraftspersonOrchestrator
The 20 types

Two layers meet. Twenty ways to build.

Value Mode5 ways you create value
Ambition4 kinds of success
Your core type1 of 20

Operating Mode, Resource Asset and Stage Readiness then tailor your type to you. Choose any portrait to meet them.

Swipe sideways to see every ambition →
AmbitionBigger and faster
Value Mode
Lifestyle
Steady Growth
High Growth
Moonshot
Innovator
Builder
Trader
Craftsperson
Orchestrator
What you get

Start free. Go further when you’re ready.

Illustration of The TinkererIllustration of The MerchantIllustration of The Ecosystem Architect
Step 1Free

Your type and a short report

15 minutes. Sent to your inbox.

Want to go further? Choose your path
Path A

“I’m exploring”

We help you land on an idea that fits your type.

Venture ideas that fit your type
How to fund it, matched to your ambition
Path B

“I have an idea”

We test your idea against your type.

Your Founder–Venture Fit Score
A gap map: what you have and what’s missing
Step 2$49 per person

Your full report and personal roadmap

A comprehensive report built around you and your plans, with the steps to start.

Ready to find your type?

Free · 15 minutes · Just your name and email